THE USE OF INTERNET FOR DIFFERENT TYPES OF BUSINESS ACTIVITIES OF UBER
Business Activities🔎
The company that I preferred to answer this question is the Uber. Previously I had written about the uses of the internet for two companies I had selected. In this I will be continuing to write the 4 business activities the Uber company uses with the internet.
First of all, what are the 4 business activities?
The four main business activities that companies/businesses do using the internet or technology are:
- Business Research
- Procurement
- Promotion
- Communication
1. Business Research
It is essential for every company to do research, in this case, Uber also makes full use of internet for doing business research. Here are some ways the business research is done by Uber:
- Checking customer interest- this is one of the biggest aim of every company, to try to know their target customer and also to know what ways are mostly attracting them towards the company.
- Competitor Analysis- in order to know the strength and weaknesses, it becomes crucial for the business as they need to stay updated of what and who the competitors are. As a result, Uber can get to improvise or upgrade their market strategies.
- Trends- people follow trends all around the world, whereas in other say. for businesses become important to keep bringing up renovations made in their company.
- Weather forecast- to know what type of business campaigns can be carried out according to planning, for example, fun fair can mostly be held during a sunny day and to confirm a day for this event, the company can use the internet to search weather forecast and know which day has a suitable weather.
2. Procurement
The customers don't have to direct call the company when in need of the taxi but just need to download the application require to keep in touch with Uber drivers for in time of need transport. Therefore, the mobile application is one of the convenient and efficient technique used for Uber to satisfy their customers.
3. Promotion
As for promotion, Uber mostly use internet to advertise their company all around the world. People get updated through all the social medias', direct emails, Ad sense and many more! It is easier to reach people for Uber even more since they have their own website in which they respond quickly.
4. Communication
In Uber's case, communication is also mostly utilized through internet. In what ways?
- One of them is usual video conferencing which is mostly done to contact for meetings due to urgent or distant or other reasons.
- Emailing is also compulsory nowadays to send written documents or other important file to the staff or employees of the company.
- One the important form of communications Uber does with their customer is through the mobile application. People get easily contacted to the driver from the mobile app which also provides many other options for both the driver and customer.
This was all from me😊 Thank you once again because it is very much appreciated for spending your time to read all this!
EXAMPLES OF HOW THE INTERNET IS USED FOR JOLLIBEE & UBER?
Introduction
The
best way to satisfy anyone is the way to their stomach first, which is food! Here
is Jollibee which is a fast food restaurant originally coming from Philippines. This chain is specialized in mostly chicken and is continuing to add in more of new recipes time to time.
How Jollibee uses internet?
Compared to Uber, this business does not rely mostly on using internet but more towards to face-to-face techniques of providing customer service. But still, in some ways they do use the internet to keep contact of their customers. Below are some uses of it:1. Social Media
They use social media such as Twitter, Facebook and Instagram to not just advertise but to update their customers whatever they have at their branch. Even seasonal offers are advertised in the social media so that people sitting at home can also be knowing whats happening rather than seeing leaflets or postures around to know about the offers.
2. Emails
Emails are used mostly for hiring staff or employees into the business. How they do it is... Most of the times they ask the people during a vacancy for sending their CV (curriculum vitae) and other personal information through emails.
3. Research about competitors
Internet today, provides information about almost everything that is in this world. In order to continue growing, Jollibee has to stay up to date in this trendy world. It is essential to keep knowledge and try getting more ideas so that they can apply onto their business. Sometimes, a new product can be formed with knowing what the customers are mostly demanding in the food industry.
On the other hand, Jollibee also do research and keep information about their competitors, for example, KFC. All businesses want to run ahead of the other, especially when they are in the same industry.
Here, I had explained about two contrasting companies UBER and JOLLIBEE. Not all uses of internet are used and applied by these two companies and also not the same kind. Thank you for visiting my blog once again!😇
Introduction
We all have heard about Uber, haven’t we? News, channels, newspapers and mostly the internet is where we have heard about it. So what is Uber all about? It is normally called UberCab and has been operating since 2009. Uber is a service providing business of transportation that acquires ridesharing, taxi, cab, food delivery and transportation network company. Uber is actually a very convenient, cheaper than taxi and trusted transport for all countries. Interesting fact that the word Uber refers to a German word called topmost or super 😊
How Uber uses internet?
This company relies mostly on the internet. Why? Simply because it has a mobile app so that they can reach their customers. The mobile app benefits in many ways to the people because Uber only uses technology to give people what they want and when they want it. Some of their uses through internet are as shown below:
1. Communication
The mobile app is the main way the Uber communicates with their customers. The customers get to contact the driver from the app itself. Without Uber's use of internet, there is no income coming in to the company as their main idea is to use technology for completing the customer service.
2. Advertisement
It is through internet as well that Uber uses to advertise to people. The aim of advertising is always to attract attention of people around or even be reminded of what is new and updated. Therefore, they do have accounts on Facebook, Instagram and Twitter with different address since different countries have made different Uber accounts to keep people updated which is sometimes regarding the price changes or changes in people working at Uber and so on.
3. Excellent public relations
The relations with the public are appreciated by the customers as the service they provide is as they say such as sends customers on time and safely at their destination. Uber is cheaper than the taxi's which makes people go for it even more.
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